Cartier jewelry brand promotion strategy – Cartier, Jewelry – Jewelry Industry – projector lens

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The whole long history of dazzling jewelry, and flowers blooming in the light of the old books and hundreds of years of work and aesthetic enjoyment Business accurate interpretation. Continuous distillation and combustion, jewelry brought good wishes to the love of humanity and the other from here to eternity symbol logo.

However, what is the driving force for development and brand heritage gems? What makes the evolution of the brand’s exclusive jewelry, fine, I like his voice? Here, the author of Cartier, Tiffany, three international brands, a century living in promotional strategies, for example, the international jewelry brand, revealing the bright years of classical mythology.

Performing noble excellence imperial jeweler Cartier (Cartier) stories from the 1847th Luis Fran § François Cartier (LouisFrancoisCartier) of the master disk jewelry store in Paris, officially the Cartier jewelry in Paris, after the battle of the throne, after some turbulence also restores the old cheap Huadu time, greatly helped to advance the jewelry industry in Paris. Cartier happy that a young cousin of Napoleon III, Princess Mathilde recommendations, the business is growing. In 1902, Cartier opened the store moved to Paris, London and New York, New York became the seat of the Kingdom of Cartier. According to legend, only two generations, father and son, Cartier has become the world’s “King of Jewelry.”

Of course, Cartier chance to catch up with the times, but the real achievements of the unique qualities of Cartier is an elegant extension of the strategy? Noble, a mystical interpretation of the story.

The interpretation of the exclusive story of the glorious history of 160 years, a number of Cartier’s legendary reputation? Royalty and celebrities. In 1915, a special commission of the Prince of Wales Prince Cartier 27 crown of hair, and he was crowned Edward VII ceremony wearing. Two years later, King Edward VII awarded Cartier certificate of appointment. Since then, Cartier gradually Spain, Portugal, Russia, Belgium, Egypt and the king appointed royal room to strengthen “the queen’s jewels and services.

12 months in 1936, after a little less than a year at King Edward VIII divorced twice and married women in the American Civil Mrs. Simpson, definitely resigned. brother, Edward VIII, George VI ascended the throne, to him the title of the Duke of Windsor. In order to express the love, the Duke of Windsor, Princess design company inspired by Cartier Windsor, jewelry, four, namely, “Gepard” brooch, “BIB” necklace “Tiger” long handle and a glass “duck head” brooch.

Royal and Noble mystery to all public classes in the study could not have been, confirmed by Cartier continuous contact with the royal family and nobles gradually come down in business class luxury to the “emperor’s jeweler, goldsmith’s car” in the world, and ultimately condescending attitude to the foundations of a luxury.

Product interpreting stories amendment to add to improve the brand image of the honorable gentleman, Cartier jewelry is made in each series, the most accurate and extravagant interpretation of the whole heart of the story of construction products. Cartier “Love” series bracelet, a symbol of faithful love and conviction, a few years ago, “Love “charm bracelets always make Xinjing shake. It began with an oval shape, like love” chains “, which is specific to each other, and never has been committed. Subsequently, many stars, such as” Love “bracelet series of loyal supporters, such as Elizabeth Taylor, Sophia Loren and thus still carries the “Love” bracelets. In 1924, Cartier designed by the famous poet JeanCocteau unique shape and deep rich flavor Cartier ring ring …… In 2003, Cartier started the “Kiss of the Dragon “jewelry line inspired from the traditional Chinese culture and art will be some simple, everyday things, like the wistful unusual knots, wind bells, keypad, and the classic” Dragon “style is interpreted as a symbol of happiness and good luck , and the continued success of the jewelry treasures.

Bit cosmetics retail brand marketing dream – cosmetics, cosmetics marketing – hairdress

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The Chinese market economy matures, customers’ ability to gradually rise, more and more clear to the individual needs. Under the homogeneity of the cosmetic product, which is the consumer demand, consumer spending in the guide, which will be able to dominate the market. However, in this new marketing environment, the cosmetics industry has faced a lot of confusion, a lot of things we can not explain this point of view. If we are the “channel of the King,” “Terminal victory” rhetoric of the war, believes that the measures in the right direction? Listen to the dispersion of the United States, as always, the founder cosmetics.Essence marketing that consumers do not forget to use the product and the desire to buy your next product, and ultimately to meet and water to the consumers. He said that China’s cosmetics and cosmetic companies went through a “price path”, “Packaging of the time,” “Conceptual Age”, “Advertising Age”, “age brand” after the plan is to market test the two systems and mechanisms for future Chinese cosmetics to consumers on how to use cosmetics era, that is a true return to nature, cosmetics marketing era. 1, the continuous improvement of material life for consumers, consumer spending has significantly improved the level of consumer demand, the final value of 100? 188 yuan for medium and high consumption of cosmetics in the mainstream. The promotion of high-end products, the company not only brought huge benefits, but also improves the company’s brand strength. 2, with the idea of ​​mature consumers, the consumers pay more attention to their health. As the founder, Mr. Wu Bingxin organic beauty salon, said the responsibility of every publication of a beautiful old cosmetic company. The relevant consumer health products, cosmetics, natural resistance, as a fundamental requirement of consumers. In three different ages of consumer, there are different consumer characteristics and consumer demand. Consumers are used in cosmetics to follow a new consumer brand and customer value reasons, which is the brand positioning. Brand positioning segment of the integration of the mind of consumers. Obviously, the new socio-economic development situation, fashion, beauty, fashion items and the classic combination of marketing cosmetics to be strengthened. In this respect, the United States and elegant than ever to support the United States, as always, cosmetics, 25? 35 years for mainstream consumers, the “easy” brand positioning, in fact, a new generation of consumers to meet the new ‘skin’ needs. In summary, the cosmetics market at the same time, the rational consumer, cosmetics marketing really needs to go back to college, and to meet changing consumer demands. In this respect, are you ready? Cosmetics Research and Development moves in the direction of the road of no return. It is as if the R & D Apparel garment factory style, but the choice of fabric material and technological progress. This situation seemed Clothes make the man. Fraud of the imagination, but also for consumers to really lie. If one day, the lies have been resolved to the detriment of the entire Chinese cosmetics industry! It must be said of the cosmetics industry in a market economy, industrial development has made the breakthrough performance of medium-sized production peak occurred. Hit the market in 1997, the cosmetic industry is growing all kinds of advertising, the concept of the war, which corresponds to the spread of smoke and the development of packaging for cosmetics, it is confusing and annoying, ignores the nature of the issue of cosmetics. Years, the technological means of special beauty or less, and pack in more and more money involved in the technology, researchers are becoming less involved in the “Commission” make more staff, cosmetic results are less and less technological innovation, while good news for the cosmetic packaging more and more cost of quality commercial R & D to increase yield and improve the quality of cosmetics research and development, but less so for new cosmetic products, (a global brand service), business is less emphasis on the voice of the traditional crafts and many more …… $ 6 in the cap of the crystal packing costs 10 yuan, along with all the dramatic increase in the cost of sales channels, cosmetics, and alone worth it? This is a very price-value ratio of cosmetics? Cosmetics is a solid basis for that?

Cosmetics from Brazil’s rainforest – Brazil cosmetics, cosmetics, cosmetic brand – the barbershop

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Brazil, a country rich in beauty and the Brazilians in the search for beauty, but also makes the country’s cosmetics industry is evolving rapidly. The statistics show that in 2004, the Brazilian cosmetic market, with net sales 3.4 billion U.S. dollars, ranking first in the world for the past six years, unique benefits, the Brazilian cosmetics and gradually the world.

The products have been exported to Eastern Europe, the Middle EastBrazil total population of 1.8 million, soaring domestic demand, many domestic manufacturers of cosmetics have an overseas market to ignore. Brazil Cosmetic Industry Association president Leo Palestinian economy? Gore? Silva said .. “In the past, the Brazilian cosmetics company in international markets outside of Latin America, not enough attention to respond fully to the domestic market, some manufacturers have closed, Chile, Uruguay, factories and other neighboring countries, but in recent years, this situation has changed a lot. Brazilian cosmetics began to go abroad, to actively market to other continents. “

Brazil Cosmetic Industry Association statistics show that in 2006, the Brazilian cosmetics exports more than 480 million dollars compared to 2001 increased 152%, In January 2007, and September the total cosmetics exports to Brazil more than 400 million U.S. dollars, total exports were expected to break the 550 million U.S. dollars.

The Latin American countries are the main target of the Brazilian exports of cosmetics, the market share reached 78.2% in 2001, but decreased by 60%. In other areas of the market is growing year by year. Now, the Brazilian exports of cosmetics in more than 140 countries, as well as the neighboring countries of Latin America, Europe, Russia, Africa, Angola, Cuba, the Caribbean, among the objects of the Brazilian exports of cosmetics, the Top 10 Eastern Europe and the Middle East markets, we have seen the numbers in the Brazilian cosmetics.

source of the Amazon forestBrazilian cosmetics for sale overseas markets, thanks to its uniqueness. Now consumption began to pay more attention to the natural product. Manufacturers continue to play a “natural” brand was introduced to the various “plant extract”, “Essence of fruit.” In this regard, Brazil is a unique situation, that is the mighty Amazon.

According to the agricultural research institutes in Brazil, the Amazon forest, about 13,000 plant species. Brazilian manufacturer of cosmetics and natural treasures. For example, there is a Chinese parasol tree fruit is a very good role in hydrating the so-called “acai” fruits rich in antioxidant ingredients. Some experts believe that the river of the Amazon forest plant only after thorough research and analysis for some people, less than 1% of the plant extract is used in cosmetic ingredients. Although the Brazilian manufacturer of cosmetics

not deliberately promote their products, but “in the Amazon forest itself is enough to tend to the customers. Brazilian cosmetics company manager, told reporters: “. If so, and maintains one of the Amazon forest, rose flowers and rose to the French mainland, then I think that Brazil are clean”

SuryaBrasil famous brand of cosmetics in Brazil, although just enter the European market in 2004, but prefer to sell them. The company’s head said: “In recent years, the European cosmetics market is increasingly a” natural resistance “referring to Europe’s favorite Brazilian fruit, rich fruit from the Amazon will recommend raw materials, product introduction, as a stepping stone. Europe, and very good results. Now, the company, Portugal, Great Britain, France, Netherlands and other countries have large export deal. “

Brazilian style of” beauty “is very familiar

Brazilian cosmetics industry association analysis showed that the Brazilian cosmetics exports also benefited from the rapid growth of Brazilian healthy, beautiful images. “Brazil is rich in beauty,” “looking for a gorgeous Brazilian”, the words such as these are already known. The survey showed that 90% of women Brazilian Cosmetics life of a necessity than a luxury. Thus, the Brazilian style of “beauty” had the reputation, of course, more and more foreign buyers.

[Market Analysis] cosmetic brand extension of the road selling – cosmetics, cosmetics marketing – h

Article joiney hi

Beauty marketing, particularly in cosmetic marketing new products, there are many points of inflection, which is a critical milestone

Example:. when you retire, if you push? Combined push-pull? If a cosmetic shop, you need to expand trade in the cosmetics business? When a new book? Rich new product lines? So.

Each inflection point represents a change in the market, and turning. I understand the turning point of time, often determines the success or failure

How to cosmetics marketing inflection point, the U.S. cosmetics, such as the two principles.

The first principle: the master of the rhythm section to support the marketing of the only things at one stage. For example, the village steak house sales pace, down to the wall? How to promote? Take a thick wooden stick pushed. A thick stick does not destroy? No, a little more time, then all the power the organization has already spent to push for the best. This wave after wave of rhythms to be good.

Rhythm art marketing firm. This step is passed, the next step, when it started? The beginning of the end, you feel that death;. I started late, that the product has not yet returned

So, the marketing of the rhythm, the time to understand the marketing and promotion, but also to understand the intensity of the above

The second principle: focus on a power of a certain point, the pressure of full performance, breakthrough single, successful, and then point to the

<. p> Cosmetics three network functions of the regional market marketing practice, cosmetics, beauty shops, department stores, sales channels, sales channels, achieving the three pillars. Most of the cosmetics company to enter the regional markets, the Fund has also adopted the channel first started, and then bring the two side-channel strategy.

cosmetics store channel focusing on image building, with strong emphasis on cosmetic products, consumer goods increased detection rate:

Supermarkets channel focusing on popular products, the focus of the season, the festival and a number of sales, compared with rich material consumption , consumption is not high-frequency,

biased and distribution channels in the peripheral market, with emphasis on low-end products, a strong emphasis on profit margins in the low-end products.

Then, in the face of many channels to choose from cosmetics company, which channels should be started in the market? Tone and beauty shops to keep all channels? Not necessarily.

Various cosmetic companies, the different types of products, has decided to launch the channel is not the same. Usually, high-end cosmetics and above, most choice cut, the first business of cosmetic products, especially low-and medium-sized cosmetics to choose from, more than cut in business. In short, seize the high ground channel, which is listed on the principle of the new cosmetics.

Then he cut off high-end cosmetics store in the future under any circumstances, an extension of the channel, ie, supermarkets, distribution network expansion

Second, to understand the turning point in the growth channels

Here, “solid support” There are several criteria: First, the cosmetics store channel was formed a few cosmetic consumer environment, called the higher purchase frequency of problems selling cosmetic company store advertising, word of mouth, and other means of strong sales of cosmetics stores to create a situation , cosmetics store to buy a large number of known phenomenon, and is stable for a while. Second, creation of basic cosmetics, department store sales, even in the same competitive products to achieve the first three places.

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