Drugstore cosmetics and female peers, 2 function of consumer cosmetics – cosmetics and Pharmaceutica

jekky article

A consumer survey of Chinese women, 2006 data report “shows that the per capita urban adult female ratio of 23.6% of Cosmetic Shopping 1998 to 93.5% in 2004, the purchase of 121 yuan per capita from 1998 to 386 yuan in 2004. But after 2006, the development of China’s cosmetic industry has entered a new period of rapid growth, the next few years, selling cosmetics market will be an average of approximately 17% of the survey estimates that by 2008, the Chinese cosmetic market. reached 420 billion yuan or so

Currently, the Chinese cosmetics traditional sales channels, the two main ways. Shopping malls and supermarkets counters

Mall brand is high, but expensive, supermarkets, while prices are lower, but the quality is difficult to defend. Consumer confusion and a lot of female dilemma situation. In today’s highly competitive cosmetics industry, the brain activity to improve sales, marketing approaches varied, but the effect was most difficult to achieve satisfactory. The consumers had experienced a number of baptism, I do not know, this is greatly enhanced immune resistance, or have already become numb, no matter how frustrating the work does not delve into the yuan.

characteristicsModern cosmetics consumption behavior of two young women in very specific consumer groups, drug store operators to buy only the young women’s needs and motives, and the decision-making process of mental activity in order to take advantage of market opportunities, as well as the consumer market and the trend will change. However, we can be sure that the pharmaceutical distribution industry has been the trend in the next step should be linked to the industry penetration, drug store sales of the popular will in the near future before us. Therefore, the consumption habits of young women in research in cosmetics, household medicine specialists will be a big problem. Generally speaking, the consumption of a typical young women of the “irrational” and “apologies” are two behavioral characteristics. If we can accurately and to preserve the characteristics of the two women’s cosmetics, pharmaceutical sales will be very useful

irrational consumption is sensitive to the marketing and advertising market, the effect climateA young women to view consumer sentiment Show.: The effect of purchasing fees are not to be or do not want to buy a share of women amounted to 56%, the POP and a variety of shops on site, exhibitions, as well as the heart and the implementation of the redemption of women 40.8%, the impact of advertising is to buy useless stuff or improper behavior of consumers, there are many women, reaching 22.8%. The survey also showed a group of women, “to convey information more discount, discount stores generally know a lot of desire to go there quickly.”

susceptible to man-made environment of love, nice to everyone, especially for women. The women are generally more concerned about the clothes, even if the cash-strapped, often spend a lot of ready to invest in cosmetics. Often see a lot of cosmetic sales staff to meet the woman of great beauty, psychology, describes the types of cosmetic products in the role, methods and results when using the larger scheme of things, that consumers feel that women are not buying to sell the beauty will be a little sorry beauties like.

The role of women different from men infected with the more flexible, easier to create a herd mentality and group interaction, which is an infection of consumption. Spotted female weaknesses, and appropriate to meet the praise, it is common practice for a clever businessman and drug Beauty operators.

Emotional spending a lot of girls, because they paid to drum up demand in the event of an attack, creating a unique atmosphere engendered by the illusion of emotional spending. In addition, another emotional performance on the consumption does not follow the normal state of mind of the consumer behavior, extreme changes in women’s buying a lot of happy and unhappy times when the action is.

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